How to create a customer engagement strategy

Attracting a potential customer’s attention is one thing. Actually driving engagement with that potential customer is another matter entirely. Customer engagement is a critical component of growing your business. At each stage of a customer’s […]

Why You Should Hold Ideation Workshops During a Crisis

The best organizations are ones that produce great ideas on a consistent basis. Those ideas can be original products or services. They could be additions to existing products or services. Or those ideas could be […]

Channel Development: Connect Better With Customers

There are few elements of your business more important than how you reach your customers. Whether it’s with existing customers who have already bought from you and are looking to buy again or potential customers […]

How are companies evolving based on this increased technological push? Part 2

Companies are also changing the way they view and use customer data. Gone are the days when data collection was looked at upon as a purely nefarious enterprise. Now, data collection can be used to […]

How to Identify Misalignments in Your Organization If It’s Under 10 Years Old

Starting a company can feel overwhelming. There are so many variables about succeeding in your industry, many of which you can’t discover without lots of trial and error mixed with practical application. Even businesses that […]

How Companies can use technology to innovate and drive growth Part 1

The most successful companies are the ones who optimize their internal systems to operate most efficiently. This serves them in multiple areas. It can free up their team members from arduous tasks to concentrate on […]