EPISODE DETAILS I speak with Candace MacDonald, Co-Founder and Managing Director of Carbonate.
SHOW NOTES Today I’m joined by Candace MacDonald, Co-Founder & Managing Director of Carbonate, Inc. Her agency helps clients with brand strategy and Integrated Marketing Communications for the Hospitality Industry.Candace is a brand strategist, experienced at translating insights and creative vision into marketing programs that build brands. Her areas of expertise include restaurants, hotels, real estate, products, and technology.
Candace shares with us the importance of collaborating with customers, what marketing practices looks like for Gen Z and millennials and how brands are shifting focus on sustainability marketing.
What we cover in this episode: 05:00 Gen Z audience are influencing buying decision for peers ad prior generations 06:47 Short-form content offers tremendous potential to engage audience 09:07 Nimble solutions from start-ups 13:45 Food technology at its best 17:02 How brands are using influencer marketing 20:59 Rise in sustainability marketing
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