Expand Your Horizons

How to Make Customer-Centric Decisions

“Your most unhappy customers are your greatest source of learning.” There’s nothing more accurate than that customer-centric philosophy from Microsoft founder Bill Gates. After all, the main reason for running a company is for profit […]

Empowering Culture During a Crisis

Nothing guides your company’s overall direction like the culture you establish. Your culture is made up of what you do, how you act, and the values you hold dear. It also encompasses the way you […]

Navigating Business Uncertainty With Scenario Planning

One of the most important things you can do as a business leader is to quickly analyze and assess your market. From there, you can connect with your high-value markets to engage in meaningful discussion, […]

How to create a customer engagement strategy

Attracting a potential customer’s attention is one thing. Actually driving engagement with that potential customer is another matter entirely. Customer engagement is a critical component of growing your business. At each stage of a customer’s […]

Why You Should Hold Ideation Workshops During a Crisis

The best organizations are ones that produce great ideas on a consistent basis. Those ideas can be original products or services. They could be additions to existing products or services. Or those ideas could be […]

Channel Development: Connect Better With Customers

There are few elements of your business more important than how you reach your customers. Whether it’s with existing customers who have already bought from you and are looking to buy again or potential customers […]

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